For advisory firms
You have a relationship with one generation and an address for the next.
fAImily white-labels to your firm as the family portal your households actually open — and it puts you in the room for the transition, which is the moment you currently lose them.
The work isn't the problem. The next generation just hasn't met you yet.
And you almost certainly already have a portfolio system. What most firms your size do not have is a portal — somewhere the household itself goes. That is the gap this fills, and it fills it by reading from the stack you already run rather than asking you to leave it.
What your firm gets
A surface the whole household opens, with your name on it.
Your client login answers how the accounts are doing — a question the account holder asks. This is the one the twenty-eight-year-old opens, for reasons that have nothing to do with money, years before they are your client.
Your brand, your domain.
legacy.yourfirm.com, your colours, your mark. The family never has to think about us, and the relationship is visibly with you.
The households you serve, in one view.
Which families have a will on file and when it was last reviewed. Which accounts have nobody named on them. Which households have heirs who have never logged in. Built on the same person-scoped permission model the rest of the network runs on, so a household grants and revokes your reach itself.
Life events, the day they happen.
With a family's consent, the firm hears when someone in it is in the news: a wedding, a sale of the business, an obituary. Each one is a transition starting, and the moment a relationship needs a call.
Heir activation, as a number you can actually manage.
Of the heirs named in your households' trees, how many have an account, and how many opened it this quarter. Nobody in this industry currently measures this, because nobody has had the surface to measure it on.
A household record worth more than a questionnaire.
The register, the documents, the beneficiaries and the intentions — maintained by the family because they want it for their own reasons, not extracted from them once a year.
You are the firm of record for everything financial.
Advisor of record, custodian, trustee, plan selection — your call, your infrastructure, your compliance, your fee. We do not hold client assets and we do not want to.
Households that are not yet clients.
Families paying a monthly fee to organise a legacy have, by definition, got one. That is a self-selecting prospect list with a stated planning intent attached.
Running now
The firm console is built and reading live records. Every figure in it — estate recorded, beneficiary coverage, the gaps — is computed from the same rows the household maintains. It opens for a firm's own staff. What anyone can open is a sample family from the inside, on the same engine:
- The plan for the worst month →If a client died tonight, or couldn't act tomorrow: every step in order, who does each one, and what would break, read from the family's record.
- The prep kit →What the client brings to the first meeting: the family, what passes how, the decisions and the questions, filled in.
- What your firm would see →The firm's screen, one sample household, every gap computed live.
- Rehearse the hard day →Someone can't act. Who gets in, how fast, and what the firm sees.
- Who has whose data →Every kind of record, every party, and why.
- A family member's page →Everything the family connected to one person.
The moment you actually lose them
The transition is handled by the family, in the worst month of their lives, usually without you.
Somebody has to order the death certificates, notify the institutions, find the passwords, and decide about the house — and they do it while grieving, with whatever paperwork they can find. If your firm shows up in that month as a statement and a phone number, you are competing with whoever the son-in-law already banks with.
A transition plan the family has been keeping with you for a decade is a different conversation — and it is the one that decides whether the assets stay.
The organizer, on your side of the glass
An analyst for the book, not an advisor to the client.
The same assistant that keeps a family's record current answers questions across your whole book — in plain language, against the record rather than a survey.
- Ask the book a question. Which households have a retirement account with nobody named on it. Which wills have not been reviewed since a child was born. Which families have heirs over twenty-five who have never logged in.
- Onboarding without the shoebox. A new household points it at their documents and it reads, dates and files them — so the first review is a conversation instead of a data-gathering exercise.
- It watches for staleness. The policy with no beneficiary, the directive that predates a divorce, the trust nobody has funded.
Where it stops
Deliberate limits, because an assistant loose inside a regulated practice is a liability and not a feature.
- It does not give advice. It surfaces what is missing or stale. It does not recommend a product, an allocation, or a structure — to you or to your client.
- It never contacts a client. No email, no message, no nudge sent on your behalf. It tells you; you decide.
- It does not move money. There is no path from this product to a transaction.
- It only sees what the family shared with you. A household chooses what its advisor can see, kind by kind, and can see every time you looked.
- Your reach into a household's record is read-only. You cannot edit a family's own entries — that is theirs. What you do write is yours: your review notes, your dates, your flags, on your side of the record, where the family is not editing over you either.
The data-gathering problem
Your clients do not do their homework. They never will.
Every plan you build starts with asking a household to go and assemble its own financial life — statements, balances, what they actually spend, the loan nobody mentioned. Some of them do it badly, most of them do it late, and by the time it is in front of you a quarter of it is stale.
fAImily includes household finances: accounts, cash flow, what comes in and what goes out, on the same double-entry ledger our network runs businesses on. And the family maintains it because it is useful to them — not because you asked. Which is the only reason a record like this is ever current.
Then it is one permission away from you.
One click from the household, and you have everything you would have spent six weeks asking for.
Cash flow that is real
Not a number a client estimated in a meeting. What the household actually earned and spent, month by month, from its own ledger.
A balance sheet, not a list
The register and the ledger are the same record, so assets, accounts and what is owed against them reconcile instead of sitting in three documents.
Granted, and revocable
The household chooses what to share and can withdraw it. You see what you were given and the family can see that you saw it. Nothing is silent.
Where the register comes from
Three sources, and you are almost certainly the best one.
A household's asset register is only as good as what feeds it. Most of the value here is that it does not depend on a family remembering to type things in.
The family
What only they know
The safe deposit box, the storage unit, the plot, the loan to a cousin, where the deed physically is. Entered by hand, because no system anywhere holds it.
Their business
The line nobody can value
For a closely-held owner the company is one entry in the register and the hardest one to put a number against. Where the business runs on our platform, that entry carries real operating truth.
You
The full listing
Between your reporting stack and the custodians, you already hold the most complete picture of the financial side that exists anywhere. Linked in, the household stops maintaining a worse copy of what you already have.
We are not asking you to leave your systems. You keep the system of record; the portal reads from it.
One door of several
fAImily is the household layer of a platform your firm could use in several places.
It runs on ImaginAItion OS, the system our network members run their businesses on. That is why the firm console is not a new product to maintain — it is the same multi-entity engine that already holds portfolios, pointed at households instead.
ImaginAItion Studios
Operational AI inside the firm — reporting that assembles itself instead of costing an analyst a day, and integration across the systems you already pay for separately. The one that pays for itself in a quarter.
portfolAIo — for the business
Where a household owns a closely-held company, that company is one line in their asset register — and it is the line nobody can value properly. portfolAIo is what our network runs businesses on, so that line can carry real operating truth instead of an estimate.
ImaginAItion Productions
Client communications and campaign work for a practice that has to produce a great deal of compliant content on a schedule.
We are not proposing all of it. The point is that the household portal is not a one-off integration you would be carrying alone — it sits on a platform with a roadmap behind it.
The question your compliance officer asks first
Owned, not taken.
A household's record is never sold and never brokered, and nothing a household puts here trains anything today — not the photographs, not the documents, not the asset register. Where our models learn, they learn from how businesses use the pAIrtner network, a separate body of data with separate consent behind it.
If household data is ever used, it is opt-in at the household's switch and it carries ownership: ImaginAItion is member-owned, so what the model earns flows back to the members rather than to a data broker. A family's record exports whole, on request, in a format that opens without us.
And you can show it, not just say it. The family switches what your firm sees, kind by kind. Every look and every export is written where the family can read it, and the export is your copy for your books and records. Account references are encrypted, and the vault is sealed on each owner's own device, so even we can't open it.
See who has whose dataPut twenty-five households on it and measure what happens.
We stand it up under your brand. You stay the firm of record for everything financial. We measure two numbers together: how many heirs activate, and what it does to the conversation you have with them.
Worth saying plainly: fAImily ships with every membership of our network, so these households and the vehicles under them need managing either way — and our fallback is to stand that capability up in-house. We would rather it sat with an established fee-only firm than with a division we had to build.
Or see the working product